Ready to get your audience buzzing about your brand? Get people talking (and buying!) by hosting an unforgettable brand launch.
After months, weeks, or maybe even years spent fine-tuning every feature of your new brand or product, it’s finally time to share it with the world—and there’s no better way to get people talking (and buying!) than by hosting an unforgettable brand launch.
But no matter how far away your brand launch is, starting to plan it can feel overwhelming. Along with the big day, there are endless things to keep track of during the build-up.
From press releases to social media content, invitations and influencer management, the to-do list can sometimes feel endless.
Launching a new brand is no easy feat, even for ambitious business owners and experienced marketing professionals.
Although it can feel like an intimidating challenge you can plan, organise, and execute your way to success, while making your brand the one on everyone’s lips (and in their shopping carts).
Ready to launch your brand into the stratosphere? Let’s go! This article outlines everything you need to know about organising a successful brand launch that gets tongues wagging and fingers rushing to click the “Buy” button.
Wait, What Exactly Is a Brand Launch?
To fully understand why a brand launch is so important, let’s imagine what happens if you don’t develop a brand launch strategy.
After putting blood, sweat, and tears into perfecting your product, you’re finally ready to share it with the world. Congratulations!
When you release your new brand, product, or service, you naturally expect the world to stop and take notice. But the emails, orders, and boost in social media followers don’t arrive. Why?
Because your audience has no idea you’ve launched a new product.
Simply put, a brand launch is an (online or in-person) event where you showcase your latest product, build buzz around it, and boost first sales.
Depending on your budget, your brand launch might look like Nike’s Air Jordan XI re-launch, which included a lounge, a basketball hoop, and shoe displays.
But if your brand doesn’t have a massive marketing budget, it doesn’t mean you can’t create a successful brand launch.
