For brands wanting to grow their Instagram accounts, there’s no better place to start than with Instagram Insights.
Also known as Instagram Analytics, these detailed insights take the guesswork out of your social media marketing strategy.
Not only can they give you detailed information about your follower demographics and content interactions, but they can also show you which posts perform best with your audience.
Some of the ways you can take your brand to the next level using Instagram Insights include:
- Refining your content strategy.
- Finding new, engaged followers.
- Learning what the best times to post are.
- Planning campaigns and promotions more strategically.
Although the key metrics that Instagram Insights provide are powerful, making sense of them can be overwhelming.
In this article, we take a closer look at what Instagram Insights are, as well as how to access and understand them.
Using practical examples, we’ll also show you how to use demographic data and post analytics from Instagram Insights to drive better results on your brand’s social media channels.
