Budget Direct (BD) is one of Australia’s leading advertisers, wowing audiences with engaging creative campaigns that highlight the brand’s value proposition using entertainment and barely believable catastrophes to demonstrate why consumers don’t have to worry when their insurance is solved with BD. Their challenge was how to extend their fantastic ATL efforts into the social-sphere where their TV assets were previously resized and cut-down for social. While this worked well to a point, the brand was seeking new ways to rejuvenate its approach to social to maximise attention and drive conversions.