How do you target Gen Z?
We worked with Lynx ANZ to launch a brand new range of scents in their Lynx Fine Fragrance Collection. Using Grammy nominated DJ and producer Fisher to bring relevance and humour to a new generation of Lynx consumers.
- Campaign Strategy
- Talent Partnership
- Content Production
- Post-Production
The Challenge
Bring lynx fine fragrance to the australian gen z market
Hello was engaged to support Lynx’s new Fine Fragrance Collection launch, with an integrated campaign that would drive up the brand’s cool factor and critically drive sales.
Our Solution
A tongue in cheek campaign feat. DJ Fisher
We developed an integrated campaign poking fun at fine fragrance advertising stereotypes including their cooked ads, seductive models, endless abs and majestic animals by garishly dialling up the fineness beyond absurdity and who better to do this than DJ Fisher himself. The perfect platform to tap into his social relevance and audience. The campaign saw us develop key messaging, key art, hero films and a broad suite of assets for social, TV, BVOD, OOH, Audio and more.
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