How do you spice up B2B marketing to drive brand & product awareness in a competitive market?
We worked with Tyro to develop an integrated brand campaign, aimed at driving awareness for Tyro + broader education around it’s key products in an engaging B2B campaign.
- Campaign Strategy
- Talent Partnership
- Content Production
- PR Strategy
- Social Strategy
The Challenge
Develop a full funnel campaign that ultimately lifts awareness & drives lead generation for Tyro
Hello was engaged to develop an integrated campaign that helped lift the brand’s AU market awareness with merchant consumers, whilst also tipping in new prospective business leads.
Our Solution
We appointed Alexander Volkanovski as the new “Chief Tap Out Officer”, as a part of the “Big Buyout” campaign.
We developed the Big Buyout campaign to drum up support for Aussie businesses by giving them a chance to win one of two $10K “buyouts”, supported by a hero launch BIG, Big Buyout at Hotel Ravesis with $23K behind the bar. As a part of his new role, Volk was given a company card and a mandate to buy “one of everything” at select Aussie businesses & Tyro merchants. The initiative features hero film and static assets across social, digital, web, PR, influencer and offline campaign. Across PR, social, digital and influencer partnerships – we hit over 25M combined impressions. Safe to say the campaign was a raging success!
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