How do you discover new local eats?
We partnered up Uber Eats with Australian local legends – from Mick Fanning to Mimi Elashiry and Alexander Volkanovski – to co-produce a docuseries that invited fans to discover faces, places and local eats that make their local suburb tick.
- Campaign Strategy
- Content Production
- Talent Partnership
The Challenge
Supporting local AND SHOWCASING DEPTH OF SELECTION ON UBER EATS
Eaters are loyal to their cravings, not an individual app, so they go to whichever OFD provider they know has the best selection of their local favourites. How do we drive preference among dual-appers and win a greater share of orders?
Our Solution
SPOTLIGHT LOCAL SELECTION WITH LOCAL TALENT
We partnered with local Australian celebrities Mick Fanning, Mimi Elashiry, Tayla Harris, Peking Duk and Alexander Volkanovski and gave them the tools and resources to create their very own docuseries hitting the burbs of Australia and eating our way around the streets as our talent share war stories, uncover favourite hidden gems and showcase the variety of cuisines unique to their patch.
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GET in Touch
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GET in Touch
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GET in Touch
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GET in Touch
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GET in Touch