Hello Social created a real-world expression of Uber’s promise to Move with Pride during Sydney WorldPride. Our Uber Pride Ride served as a mobile transportation and entertainment platform for the community to get around Sydney during the WorldPride celebrations. We worked alongside the charity Black Rainbow to fulfil our promise of celebrating and championing the LGBTQIA+SB community. We launched the initiative with none other than the world-famous Vengaboys, kicking off three weekends of free rides and good vibes.